Charities have to contend with serious scrutiny over every purchasing decision they make. Decision makers must prove that all investments will provide value, so digital asset management (DAM) software is not necessarily priority number one for charitable organisations.
We are very lucky in the UK to have a Policing system that is based on public consent—the public collaborating and allowing Policing function, rather than being forced or implemented by Government. As Sir Robert Peel said “The police are the public and the public are the police; the police being only members of the public who are paid to give full time attention to duties which are incumbent on every citizen in the interests of community welfare and existence”.
Whilst the best DAM platforms are complemented by rich features and delightful user experiences, their primary purpose comes down to one factor: storage. You can’t begin to organise your digital assets without a safe repository which ensures their security, recoverability and accessibility.
Both allow users to manage content, but digital asset management (DAM) platforms and content management systems (CMS) solve very different problems for different company departments. To maximise the potential from each platform it’s really important that companies understand the nuances between the two, and what content should go where.
As with any digital platform, customers expect exceptional levels of security from their Digital Asset Management (DAM) software. Trusted as the central repository for invaluable creative and operational data, DAM systems must ensure their managed content is fully protected from external threats and internal hiccups.
As organisations grow, so will their need for an efficient management system for their digital assets. When assets are spread across multiple devices, in inconsistent formats, qualities, and naming conventions, it makes it extremely difficult for creative teams to effectively produce campaigns and collateral.