MediaCore Key Benefits
The main benefits are illustrated below:
- Existing digital files are safely archived and protected, with improved metadata and indexing, securing the assets of the organisation and establishing a solid foundation for a future repository
- Digital assets are available to a wider audience both internally and externally
- The powerful search engine unlocks the potential value of forgotten or 'lost' assets.
- Customer services workload responding to ad-hoc requests from the public or other commercial third parties for images or other assets is significantly reduced.
- The organisation can generate several additional revenue streams by selling its digital assets in many formats, as described later.
- The system improves photographer productivity and improves image utilisation
- Clients or internal staff can review images from photo-shoots instantly and order or reserve online
- External clients can access their entire image archive and job history establishing a close relationship and generating repeat orders.
- Images can be made routed directly to specific file destinations for registered clients with full usage reporting.
- Both internal and external users can access an archive of PDFs or obsolete text documents, by searching on every word in the archive, and purchase page reprints or digital downloads.
Revenue Options
Several streams of revenue are possible as follows:
- Prints - The sale of hardcopy products such as conventional prints in a wide range of sizes, or more sophisticated end products such as large stretched canvases, calendars, mugs, mouse mats, T-shirts etc. Aetopia is independent of any fulfilment partner
- Digital downloads - Downloads can be licensed as Royalty Free or Rights Managed (in a future release). Digital Downloads can be restricted to corporate users if required
- Syndication - MediaCore will allow images to be syndicated instantly to other companies in a group or external organisations anywhere in the world
- ePaper - MediaCore allows organisations to put their entire PDF archive online. This extends global readership and generates additional revenue through page reprint sales and PDF downloads. Also, every word of the entire PDF archive is searchable internally by journalists and editors.
- Advertising and sponsorship - Rich media galleries are very 'sticky' and are intensively browsed significantly enhancing advertising revenue.
- Online TV - Video enhances the online experience and maintains the relationship with younger generations. It extends advertising possibilities, viral marketing and generate the opportunity for commission based revenue (eg. hotel or event bookings).
These options can be configured to specific customer groups through password-protected accounts (so that corporate users or other media companies, for example may have different access and purchasing options from the public).